________refers to a tangible object--a person, place, or thing

a. Concrete language
b. Abstract language
c. Ambiguous language
d. Idiom


a

Communication & Mass Media

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In your opinion, which are the two most important dimensions for evaluating a persuasive speech? Defend your position by addressing specific criteria that are most relevant to your position

What actions would you recommend to an individual who fails to meet your expected criteria? What will be an ideal response?

Communication & Mass Media

Speakers can use which of the following as proofs?

A) analogos, ethos, lithos, typos B) guides, logos, stories, trademarks C) ethos, logos, mythos, pathos D) analogos, lithos, mythos, pathos

Communication & Mass Media

Jackson works in the sales department at a bank. His duty is to explain the benefits offered by the bank, the policies available, and their uses to clients. What are these resources of persuasion called?

a) Motivator b) Listeners' perspectives c) Critical thinking d) Order effects

Communication & Mass Media

Which of the following is a guideline for effective emotional listening?

a) Focus the conversation on yourself. b) Try to solve the other person's problems. c) Empathize with the other person. d) Interrupt when you have questions.

Communication & Mass Media