Minimum cardinality can be many
Indicate whether the statement is true or false
FALSE
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Swatch surveyed the market and identified an unserved segment of watch buyers. Using these results, they created a watch at a price consumers were willing to pay. The unorthodox order of this marketing mix decision is an example of ________
A) competition-based pricing B) cost-plus pricing C) target costing D) value pricing E) penetration pricing
Positioning is the set of benefits and values the company promises to deliver to customers to satisfy their needs
Indicate whether the statement is true or false
Customer service is:
a. specifically price oriented. b. our personal vision of the results that will come from our experience. c. anything we do for the customer that enhances the customer experience. d. entirely knowledge based.
A promise is something of legal value given in exchange of a consideration
Indicate whether the statement is true or false