Which of the following is/are true?
a. Cost is the economic sacrifice made to acquire goods or services.
b. When the good or service acquired has reliably measurable future benefits to a firm, the cost is an asset.
c. When the firm consumes the good or service, the cost is an expense.
d. All of the above are true.
e. None of the above are true.
D
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The Securities and Exchange Commission (SEC) is concerned with
a. Companies that issue securities to the general public. b. All companies in the US regardless of size. c. Accounting reports issued by government entities. d. All domestic and international companies that issue accounting reports.
Which of the following is true about customer reactive strategies?
A) It refers to overreaction to customer demands due to limited competitor knowledge. B) It involves viewing each customer as having unique needs. C) It refers to addressing customer complaints quickly, to avoid escalations. D) It refers to advertising strategies aimed at encouraging positive customer reactions. E) It involves measuring and analyzing customer reactions to marketing strategies.
Describe how marketers use multiple segmentation bases to their advantage
What will be an ideal response?
Managers are generally unable to control the grapevine of information as
A. it generally springs up on its own. B. it is the most formal form of communication used by organizations. C. it is the only form of communication that does not require feedback. D. it is only used by supervisors for lateral communication.