Which of the following is not an element of an effective social media policy?
A. Encourage employees to post honest, bold, and even unpopular decisions.
B. Align social policy with the organization's culture.
C. Explain what is considered illegal.
D. Clarify what is confidential.
E. Create safe channels for employees to air their concerns before going online.
A. Encourage employees to post honest, bold, and even unpopular decisions.
A social media policy describes the who, how, when, and for what purposes of social media use, and the consequences for noncompliance. No company should encourage employees to post comments that may put the company, its employees, or its customers at any kind of risk.
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Perdue found that one of its chicken products may have been contaminated with bacteria, so it pulled it off the shelves and instituted a recall. This potential ethical issue was associated with which element of the marketing mix?
A. price B. marketing communications C. product D. promotion E. distribution
As noted in your text, global segmenting, targeting, and positioning are more complicated than domestic segmenting and positioning because of cultural nuances, significant subcultures within countries, and
A. the taxes imposed by some foreign countries on marketing activities. B. complications due to franchising issues. C. differences in the way consumers see themselves and in the way they see products and services. D. currency differences. E. antidiscrimination regulations prohibiting segmentation and targeting in developing countries.
The statement on the toothpaste box that brushing twice a day with this paste will remove 90 percent of all tartar from the user's teeth is an example of a(n):
A. implied warranty B. functional label C. UPC disclaimer D. express warranty E. universal warranty
A firm that must invest in a new information system in order to comply with federal legislation is investing to achieve which of the following business objectives?
A) Customer intimacy B) Operational excellence C) New products. D) Improved decision making E) Survival