Car Tunes, a national car stereo retailer, markets stereos and speakers. The company will soon sell car alarms and cellular phones to ____ its product mix.
A. modify
B. broaden
C. narrow
D. customize
E. adapt
Answer: B
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During the detailed feasibility study of the project, the systems professional who proposed the project should be involved in performing the study
Indicate whether the statement is true or false
Advertising, sales promotion, public relations, direct marketing, and personal selling are all parts of the ________
A) target market strategy B) pricing strategy C) product strategy D) promotional strategy E) distribution strategy
Contacting a customer the day after a computer issue was resolved to see how the service desk's service was is an example of a(n) _______-driven survey.
Fill in the blank(s) with the appropriate word(s).
Last year Harrington Inc. had sales of $325,000 and a net income of $19,000, and its year-end assets were $250,000. The firm's total-debt-to-total-capital ratio was 17.5%. The firm finances using only debt and common equity, and its total assets equal total invested capital. Based on the DuPont equation, what was the ROE? Do not round your intermediate calculations.
A. 11.52% B. 9.49% C. 9.21% D. 9.86% E. 7.74%