Radio station owner Don Burden lost his license because he

A) favored some political candidates over others.
B) promoted certain products on-air.
C) used his stations to promote the Communist Party.
D) was sued for labor law violations.


Answer: A

Communication & Mass Media

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Which of the following findings does not represent contemporary research on eye contact?

a. We look at people and things we like. b. Men look more at their conversational partner than women do. c. We look more at another person when seeking approval or wanting to be liked. d. When we avoid looking at someone directly, it's an intentional act. e. Our pupils dilate when we look at someone or something that is appealing or interesting to us.

Communication & Mass Media

Wanous (1992) noted that a mismatch regarding actual job requirements and the newcomer's expectations of them can result in lower job performance and eventually ________

A) voluntary turnover B) threatened turnover C) involuntary turnover D) indecisive turnover Answer:

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Often in public speaking, the context—or the situation surrounding the speech—allows for some things to be said while rendering other things inappropriate.  2. The concept of "noise" in the communication process refers only to disturbing sounds that occur within the speaker's and audience's hearing.  3. Feedback is provided by the audience nonverbally, but only at the conclusion of the speech.  4. Speakers influence audiences, and audiences influence speakers.  5. People who have heard hundreds of presentations appreciate a new approach to an old subject. 

Communication & Mass Media

The producers of a new TV series approached a famous footwear design company in hopes of filmingpart of an episodein the company's showroom

Thecompany'sPRrepresentative negotiated the terms and conditions with the producers, and the company allowed the filming of the episode in its showroom. What is the benefit of showing the products of the company on the TV show, and why? a. It is a good vehicle to promote the products; it generates publicity. b. Views and opinions are told directly to the public; the public decides its choice. c. It is relevant to the show; each product plays a part in the storyline and generates public interest. d. The actors in the show use the products in their daily lives; the need for an advertisement becomes redundant.

Communication & Mass Media