Gina's Nail Salon is serious about pleasing its customers. Employees are trained to immediately and pleasantly respond to any customer complaints, and they are empowered to offer discounts and free add-ons to customers who believe they have received
anything less than the best service. Gina's Nail Salon focuses on ________.
A) quick service recovery
B) differentiating its product offerings
C) tangibles
D) assurance
E) product improvement
A
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The Business Strategy Diamond
A) allows firms to bypass the MPR process. B) helps managers to identify critical elements of strategic planning. C) is an early management philosophy recently replaced by the marketing mix. D) emphasizes the use of conventional media rather than non-media connectors. E) is a business model that saves managers from asking questions about strategy.
What was the "Boston Fee Party" with regard to American Express?
What will be an ideal response?
The increased participation of women in the workforce, longer commuting times, and increased numbers of single parents all contribute to the increased importance of _____ through direct marketing
a. low costs b. greater personalization c. convenience d. greater customer service
After defining and selecting a target market, retailers must develop the six Ps of the retailing mix to successfully meet the needs of the chosen target market. What are the six Ps of the retailing mix?
What will be an ideal response?