Which of the following types of variables characterizes the differences between people in terms of income, age, occupation, education, and race?
A) geographic
B) demographic
C) psychographic
D) behavioral
B
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Which statement is FALSE about consumer boycotts?
A. They are always effective. B. Consumer boycotts usually spark a larger boycott from the other side. C. Successful boycotts focus on a single company over a single issue. D. Advertiser boycotts seem to bring about more change than consumer boycotts.
The difference between advertising and publicity is that advertising is
A. designed for very targeted audiences, while publicity reaches mass audiences. B. designed to remind consumers, while publicity is used to persuade consumers. C. more effective in reaching consumers. D. a paid form of marketing communication. E. almost always used in conjunction with consumer satisfaction surveys.
Variable cost does not include:
A) raw materials and resources. B) staff and management salaries. C) material handling and freight. D) direct labor and packaging.
CRAFT is an acronym for ______.
a. Computerized Relative Allocation of Facilities Technique b. Centralized Relative Allocation of Facilities Technique c. Computerized Relative Assessment of Facilities Technique d. Centralized Relative Assessment of Facilities Technique