Most civil cases are conducted in courts which are open to public observation
Indicate whether the statement is true or false
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Which of the following is true of competitive marketing intelligence?
A) It can predict a firm's future but not the pattern of forces in the market. B) It cannot be collected from internal sources of a firm such as employees and the sales force. C) It requires inside information from a competitors' internal database. D) It can be obtained from information that is available in the public domain. E) It can be obtained from online databases only through subscription and a fee.
A favorable attitude toward and consistent purchase of a single brand over time is referred to as
A. attitudinal discrimination. B. consumer allegiance. C. behavioral loyalty. D. stimulus generalization. E. brand loyalty.
The U.S. Supreme Court did not categorically find that business methods could not be patented
Indicate whether the statement is true or false
Identify nine areas of technology that enhance production and productivity
What will be an ideal response?