United Airlines prices its tickets so that it is less expensive to travel between midnight and 5:00 a.m. than during the day, when there is heavy business travel. This illustrates ____ pricing.
A. cost-plus
B. demand-based
C. competition-based
D. secondary markup
E. seasonal
Answer: B
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Answer the following statements true (T) or false (F)
1. If a customer has just had a comfortable and predictable wait, followed by a subsequent wait that is unpredictable and stressful, the second wait will seem longer than if a well-managed wait had not just occurred. 2. The organization can influence the guest’s reaction to the wait before service begins and during service, but not after service. 3. A hotel with too little capacity is typically overbooked and has to bump guests to other hotels. This is why there is no such thing as a hotel with too much capacity. 4. If a waiting line is short and you are aware of the make-up of the guests in line such as those waiting for an up-scale brunch at a 5-star hotel, you can vary the treatment of the waiting line by offering them scones, mimosas, tropical fruit juice, or Bloody Marys while they wait, all of which is included in the price of the brunch.
________ is one of the best measures of the efficiency of the collection process
a. Cash flow from operations to current liabilities b. Quick ratio c. Accounts receivable turnover ratio d. Current ratio
The external environment _____.
A. can be controlled in much the same manner as the internal marketing mix B. cannot be influenced by marketing managers C. does not change over time D. does not have an impact on Fortune 500 companies E. must be continually monitored by marketing managers
When registering a trademark the applicant must submit a copy of the mark, which is referred to as a(n):
a. trademark b. sample c. specimen d. description e. example