Which of the following is one of the three main roles of a public relations practitioner?
a. independent PR practitioner
b. agency employee
c. staff member
d. All of the above
D
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In a ___________ time system, it is normal for people to double-book appointments.
a. formal b. polychronic c. technical d. monochronic
The Nielsen sweeps are designed to measure
a. national viewing. b. local market viewing. c. cable viewing. d. Internet viewing.
In his sociology class, Jean is working on a group project related to the 2010 earthquake in Haiti. Because Jean has family in Haiti, his group has asked him to interview family members about their experiences during the event. Because Jean is the only one in his group with access to those data, Jean now has ________ in his group.
A. referent power B. coercive power C. expert power D. informational power
Which of the following is NOT an assumption of Cultivation Theory?
A. All viewers of television think of the world as "mean and scary." B. Television shapes our society's way of thinking and relating. C. The influence of television is limited. D. Television is essentially and fundamentally different from other forms of mass media.