The authors of your textbook use the example of Disney University's adoption of theatre terminology to illustrate the power of language to affect

a. our relationships.
b. our perceptions.
c. what we think about.
d. business.


B

Communication & Mass Media

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Researchers are setting up an experiment to test the effects of message strength on persuasive appeals. They manipulate the message strength message using a high and low strength message. Message strength is determined by the number of logical arguments. In this case the message variable is defined in terms of:

a. observed effects b. intrinsic features c. message strength d. intrinsic values

Communication & Mass Media

Public broadcasters may report news, but they are not permitted to editorialize. _____

Indicate whether the statement is true or false.

Communication & Mass Media

Awareness training is LEAST important in which of the following:

a. planning game strategies (page 178-182) b. managing stress c. physical skills development d. playing the edge of peak performance

Communication & Mass Media

As your textbook explains, perhaps no speech depends more on the creative and subtle use of language than does the

A. persuasive speech. B. speech of introduction. C. commemorative speech. D. informative speech. E. speech of presentation.

Communication & Mass Media