What are the meanings of the terms "debit" and "credit" and what are the effects of each on the various types of accounts?
What will be an ideal response?
"Debit" means the left side of an account and refers to increases in asset, expense, and dividend accounts and decreases in revenue, liability, and stockholders' equity accounts. "Credit" means the right side of the account and refers to increases in revenues, liabilities, and stockholders' equity accounts and decreases in asset, expense, and dividend accounts.
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________ refers to a strategy in which a message presents two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes
A) Cognitive differentiation B) Emotional appeal C) Comparative advertising D) Conclusion advertising
A prospect says, "I cannot afford to pay $600 for this TV." A salesperson should feel confident that the prospect is setting a condition.
Answer the following statement true (T) or false (F)
In the context of the three types of expatriate compensation plans, which of the following statements is true about local-plus compensation?
A. It facilitates mobility among the expatriate staff in the most cost-effective way possible. B. It is commonly used when employees are coming from lower-wage to higher-wage countries as well as for permanent transfers and localized expatriates. C. It complicates long-term tax and retirement-benefits that make it a less desired alternative. D. It works well when transferring an employee with very limited home-country experience, such as a recent college graduate, to a developed country.
Which of the following is an example of an online privacy violation?
A) your e-mail being read by a hacker B) your online purchasing history being sold to other merchants without your consent C) your computer being used as part of a botnet D) your e-mail being altered by a hacker