The bargaining zone represents the heart of the negotiation process, as any proposal or counterproposal offered outside of this range is likely to be rejected by the other party because it is not what he or she is willing to settle for
a. True
b. False
Indicate whether the statement is true or false
True
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Why might a business use a combination of direct, indirect, and mixed marketing channel systems?
A) to have total control over the quality of customer service B) to lower the risk of distributing products to end-users C) to attain maximum profits at minimum cost D) to reach different target markets cost effectively and to deliver the service level expected by target customers E) to comply with legal requirements that limit a business from having too much control over the distribution of products to consumers
If a firm wants to develop a sustainable competitive advantage, it should
A. begin an aggressive campaign to buy up competitors. B. examine its operations and customer relations to identify significant things competitors cannot easily copy. C. increase its marketing budget so that it outspends its competitors. D. arrange to meet with competitors to discuss how to avoid direct competition. E. copy the innovative features of other firms that are attractive to customers.
Explain the differences in recording the initial issue of stock for (a) par-value, (b) stated- value, and (c) no-par stock.
What will be an ideal response?
?Tony's Pizzeria plans to issue bonds with a par value of $1,000 and 10 years to maturity. These bonds will pay $45 interest every 6 months. Current market conditions are such that the bonds will be sold at net $937.79. What is the yield to maturity (YTM) of the issue as a broker would quote it to an investor? (Round the answer to the nearest whole number.)
A. ?11% B. 10%? C. 9%? D. 8%? E. ?7%