Aristotle is attributed with labeling the three proofs: logos, ethos and pathos
Indicate whether the statement is true or false
True
Communication & Mass Media
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The execution phase of the public relations process is known as ________
A) communication B) propaganda C) evaluation D) research E) planning
Communication & Mass Media
______ focuses more on the key group of people a person or brand wants to reach.
A. Content strategy B. Community-based strategy C. Audience strategy D. Attribute strategy
Communication & Mass Media
Some descriptive terms can attain trademark status if, over time, they acquire a
a. generic meaning. b. secondary meaning. c. dictionary definition. d. verb or noun usage.
Communication & Mass Media
Leadership and management are essentially the same
Indicate whether this statement is true or false.
Communication & Mass Media