From what three sources does a business obtain its assets?
What will be an ideal response?
A business obtains its assets from creditors, from investors, and from operations.
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Reputations are perceived and highly objective in nature.
Answer the following statement true (T) or false (F)
What is a USP? When would a marketer use a USP strategy?
What will be an ideal response?
Social media
A) can compete dollar-for-dollar with traditional advertising media. B) are really a platform for non-media connectors to communicate. C) are a passing fad and rarely taken seriously by MPR professionals. D) are generally ineffective channels for consumer-generated marketing. E) have grown the slowest among all new technologies.
Which of the following rules is NOT included on the text's list of twelve keys to successful closing?
A. Summarize benefits as related to the buyer's needs. B. Try a close immediately after summarizing the benefits. C. Ask for the order and then be quiet. D. Think that you're going to be successful. E. Focus primarily on direct objections.