Who among the following tends to develop relationships quickly?

A. The Americans
B. The Japanese
C. The Germans
D. The Mexicans


Answer: A

Communication & Mass Media

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When you construct an audience-analysis questionnaire, scale questions are especially useful for getting at the strength of a respondent's attitudes.

Answer the following statement true (T) or false (F)

Communication & Mass Media

According to your textbook, the most satisfying sex takes place in ______ relationships.

A. hook-up B. short-term, intense C. friends with benefits D. long-term, romantic

Communication & Mass Media

Settling on an organizational pattern will help you stay focused and avoid using information

which is irrelevant. Indicate whether the statement is true or false

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. The latitude of noncommitment represents issues for which a person has no personal involvement. 2. Ego-involvement is the degree to which an issues is personally relevant. 3. The more ego-involved one is, the more extreme his or her position will be. 4. One common way to measure latitudes of acceptance and rejection is to use an Ordered Alternatives Questionnaire. 5. Assimilation effect refers to circumstances when a person adopts the attitude of the speaker. 6. A person experiencing a contrast effect will assume that the position being advocated is further from his or her own position than it actually is.

Communication & Mass Media