Which of the following is not identified as an insight from empathic design?
a. work-arounds, or ways that users have developed to cope with imperfect situations
b. ways in which users have customized the product to their own needs
c. unique usage situations for the product
d. identification of what the high-tech company is technologically capable of delivering
e. circumstances that prompt people to use a product or service
D
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Hundreds of small companies such as Martin-Logan and Mark Levinson compete in the high-end audiophile segment of the consumer electronics industry
If analyzed in terms of Porter's generic strategies framework, such companies might be said to be pursuing competitive advantage via: A) cost leadership. B) differentiation. C) cost focus. D) focused differentiation. E) consumer differentiation.
Typically, internal auditors perform all of the following tasks except
a. IT audits b. evaluation of operational efficiency c. review of compliance with legal obligations d. internal auditors perform all of the above tasks
To gain a more detailed understanding of how customer requirements and preferences vary, business market managers use more progressive bases of segmentation, such as application, customer capabilities and business priorities, usage situation, and
customer profitability. Indicate whether the statement is true or false
What type of research involves asking consumers what comes to mind when they think about the brand?
A. aided recall B. unplanned response C. unaided recall D. free thought E. free association