Decision making is usually centralized and the levels of management personnel are minimized in which retail institution?
a. department store
b. chain
c. variety store
d. independent
d
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Pro forma financial information shows what the significant effects might have been had a consummated or proposed transaction or event occurred at an earlier date
a. True b. False Indicate whether the statement is true or false
Which of the following is a potential disadvantage of online marketing research?
A) Participants must be in a central location. B) The format can restrict respondents' expressiveness. C) Results take longer to tabulate and analyze. D) The cost of online focus groups is greater than that of most other research methods. E) The format of the research tends to be more invasive.
Individual difference characteristics affect a person's behavior most when
a. situation provides clear guidelines b. the situation is loosely structured c. the person is strong-willed d. the person is flexible
When marketers state that services are ________, they are referring to the fact that services are not always of the same quality from one time period to another or from one service provider to another.
A. inseparable B. intangible C. viable D. heterogeneous E. perishable