List the five advantages of an assembly effect (worth 5 points).
What will be an ideal response?
1. Members can compensate for each others' weaknesses.
2. Group members can spot each other's errors, recognize fact from opinion, and process more information than individuals can.
3. They also provide different perspectives to a problem.
4. Groups can get much more done than an individual can.
5. Group involvement in decision making increases acceptance of a decision.
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When using statistics in your speech, it is helpful to know the median is
A) the ending point of a set of numbers. B) the average. C) the beginning point of a set of numbers. D) the middle point of a set of numbers.
Via e-mail, a public relations firm asked a journalist to write a feature column on a new product to be launched by its client. Since the journalist had no prior contact with the firm, she deleted the e-mail without even reading it
What guideline for pitching by e-mail should the PR team have followed? a) Establish a relationship b) Use a succinct subject line c) Send a blast e-mail d) Include attachments Consider This: The PR firm should capture the journalist's attention. LO 14.7a: Explain various attention-capturing methods of story pitching14.7b:List elements of pitching a story by e-mail
Which relationship building exercise is typically organized to connect with financial experts who analyze a particular line of business?
a. Desktop tour b. Satellite media tour c. Press junket d. Fam party
Which two management strategies for communication apprehension can be directly linked to the
psychological effects of apprehension? A. Systematic Desensitization and Cognitive Restructuring B. Cognitive Restructuring and Visualization C. Systematic Desensitization and Skills Training D. Visualization and Childhood Reinforcement