The stage of new product development in which potential customers are presented with a written or oral description of the product to determine their initial attitudes and buying intentions is called
A. concept testing.
B. screening.
C. test marketing.
D. business analysis.
E. commercialization.
Answer: A
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The allowance method for uncollectibles is used by a firm
a. when it knows that at the time of sale, it will experience some reduction in future cash flows. b. when the firm can estimate with reasonable precision the amount of reduction in future cash flows at the time of sale. c. to reduce reported earnings in the period of sale to the amount of the expected net cash collections. d. all of the above. e. none of the above.
When a salesperson calls on a prospect and meets face to face, it is an example of an interactive touchpoint.
Answer the following statement true (T) or false (F)
A(n) ____________is a practical guide to translating a solution into reality, and should be a step-by-step approach.
a. action plan b. process map c. criteria matrix d. force field analysis
The geometric growth in the volume and nature of issues global leaders deal with is known as
A. proximity. B. dynamism. C. multiplicity. D. interdependence. E. ambiguity.