The biggest reform of contract law has resulted from the adoption of the Multilateral Contracts Code (MCC).
Answer the following statement true (T) or false (F)
False
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Event marketing and sponsorship programs should begin with company leaders determining the primary objectives
Indicate whether the statement is true or false
Which statement is true of the outcome of crowdsourcing when using social media in marketing?
A. The input of many people (rather than of a few experts) is leveraged to make decisions. B. The level of buzz created for a product rightly reflects the product's effectiveness. C. The criteria used for choosing the most suitable method of promoting a product is now an exact science. D. The factors that lead consumers to buy a product are beyond the tools of social media analytics to identify and quantify.
Which of the following is the leading cause of data breaches?
A. theft of a computer B. accidental disclosures C. hackers D. DDoS attacks
Failure to select a desired position in the marketplace—and to develop a marketing action plan designed to achieve and hold this position—may result in which of the following possible outcomes?
a. The organization (product) is pushed into a position, where it faces indirect competition from a weaker competitor. b. The organization (product) is pushed into a position that nobody else wants, because there is little customer demand. c. The organization's (product's) position is so blurred that nobody knows what its supplementary aspects really are. d. The organization (product) becomes obsolete before demand can be built. e. The organization (product) cannot sustain growth in lieu of external resources.