The data gleaned from the use of owned media in a campaign that will likely be meaningful in a campaign report is which one of the following?
a. audience size
b. audience demographics
c. audience engagement
d. audience psychographics
c. audience engagement
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Audiences can be sub-grouped in many ways, EXCEPT:
a. Behaviors b. Demographic c. Psychographic d. Lifestyles e. All of the above
To persuade your audience, it is impractical to rely on how data and claims are linked.
Answer the following statement true (T) or false (F)
Answer the following statement(s) true (T) or false (F)
1. One advantage of social media marketing is its ability to help with relationship building. 2. Social media is where brands compensate bloggers to post favorable content about that brand. 3. Twitter is based on the premise that a recommendation from a friend carries more weight than an ad. 4. By 2017, 74% of web traffic will come from video. 5. Social commerce will slow down considerably in the next 5 years.
Members of his project group at work consistently comment on Ervin's excellent performance as team leader. Ervin begins to view himself as an effective leader and considers moving into a higher level management position. The process through which Ervin developed this sense of self at work is called:
A) ?reflected appraisal.
B) ?direct definition.
C) ?identity script.
D) ?self-fulfilling prophecy.
E) ?social comparison.