Pick three variables that make a difference in how mediation unfolds and give a unique example of when you would choose one option over the other.
What will be an ideal response?
Varies from the Variables that Make a Difference section
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Maria is working as the public relations officer for Coal Mint, Inc She wants an exclusive story on her company to be published during the ongoing trade show her company is hosting
What strategy should Maria employ with the media during the trade show to make it more effective and successful, and why? a. She must provide cell phone numbers, Twitter hash tags, and email addresses in the material; this makes it easy for journalists to track down key spokespeople and experts connected with the product. b. She must provide online corporate logos, product photos, executive profiles, media kits, and PowerPoint presentations; this helps the journalists who cannot attend or who prefer having everything in digital format. c. She must train her spokespeople to make brief presentations; this will equip them with answers to the most-likely questions from journalists. d. She must include the name of the trade show in the news releases; journalists searching databases can log on by using the show as a keyword.
According to research cited in the textbook, groups with clear-cut power differences among
their members usually have better outcomes than groups with equal power distribution. Indicate whether the statement is true or false
There is no direct relationship between a word and the thing it represents
Indicate whether the statement is true or false
Studies have found that public speakers will usually be more persuasive when they
A. speak slightly slower than normal when delivering the speech. B. state evidence without drawing explicit conclusions from it. C. avoid emotional appeals when seeking action from the audience. D. use evidence that is already familiar to the audience. E. present evidence in specific rather than general terms.