What did Walter Fisher (1984) mean when he indicated that “humans are all storytelling creatures”?
What will be an ideal response?
Stories and narratives help communicators to make sense of the world and understand cultural context.
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________ variables segment markets in terms of shared activities, interests, and opinions
A) Demographic B) Ethnographic C) Geodemographic D) Socioeconomic E) Psychographic
Which of the following relates to a minimum expectation?
a. recognition for good performance b. the right to a safe workplace c. a sense of achievement from doing a job well d. additional compensation for exceptional performance
What is the term for the conditional mean of the probability distribution of future spot rates?
A) the expected swap rate B) the future exchange rate C) the outright rate D) the expected future spot rate
Universal Credit Card Services (UCCS) gives its employees the right to grant credit lines to customers and adjust customers' bills without management approval. By giving its employees the authority to make decisions that will benefit its customers, UCCS is:
A. Measuring and rewarding strong service performers B. Promoting teamwork C. Enveloping service-oriented internal processes D. Including employees in the company's vision E. Empowering employees