Ethnocentrism is the underlying cause of patriotism
Indicate whether the statement is true or false
TRUE
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Well-planned and well-delivered opening remarks will make the audience want to listen and will _______
a. prepare them for what comes next b. establish the speaker's motivation c. reveal the topic's importance to the audience d. hint at the speech's conclusion
Describing the specific problem using credible, logical, and psychological appeals, uses which step in the motivated sequence?
A) satisfaction step B) action step C) need step D) visualization step
For the American Academy of Dermatologists CSR campaign, which of the following would be a good tool to increase awareness?
a. writing additional secondary objectives b. surveys mailed to large mailing lists c. beach parties with sunscreen giveaways d. media outreach program targeting general media as well as African American-focused media
Resonance takes place when the stimuli put into your communication
a. Exceeds a superlative amount of attention by the audience b. Avoids exaggeration, hyperbole, and extraneous attention c. Overcomes the obvious falsity of the product claims d. Evokes meaning in a listener or a viewer