Some marketing channels are organized and controlled by a single leader.
Answer the following statement true (T) or false (F)
True
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John's team has recently been given a large project and they need to generate many ideas in a short amount of time. What innovative tool would serve John's team best?
a. idea writing b. role playing c. nominal group technique d. brainstorming
To be an effective leader, the trust of your subordinates can be built through
If a check correctly written and paid by the bank for $272 is incorrectly recorded in the company's books for $227, how should this error be treated on the bank reconciliation?
A. Add $45 to the book balance. B. Add $45 to the bank's balance. C. Subtract $45 from the bank's balance and add $45 to the book's balance. D. Subtract $45 from the book balance. E. Subtract $45 from the bank's balance.
Jason just completed an advertising campaign for a new dog shampoo, and he wants to know if it generated consumer awareness. What method should he use to evaluate it?
A. demand analysis B. promotion evaluation C. sales forecasting D. advertising effectiveness study