Creating multiple variations of information goods and selling these to different market segments at different prices is called:
A) bundling.
B) customization.
C) dynamic pricing.
D) versioning.
D
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What promotional efforts would a marketer be likely to employ if the communication objective was to encourage purchase of the product?
What will be an ideal response?
Traditional yield management strategies are most appropriate when:
A. Its target market is not price sensitive B. Those who arrive early or reserve early are more price sensitive than those who reserve or arrive late C. All members of the target market arrive at basically the same time D. The service provider has a homogeneous target market E. All of the target market is equally price sensitive
State the new rules regarding written communication by issuers before and during registration of securities
What will be an ideal response?
In a strict liability case, the courts still consider if the defendant acted in a reasonable and prudent manner
a. True b. False Indicate whether the statement is true or false