"I want to sell my bike for $3,000 but will initially offer it for $4,000." Which of the following aspects of negotiating planning is this an example of?
A. A specific limit objective
B. A target objective
C. The best alternative to a negotiated agreement
D. An opening objective offer
Answer: D
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Club membership programs that are open to everyone who purchases a product or service ________
A) are more powerful long-term loyalty builders than limited-membership clubs B) will not help a company attract customers from competitors C) prevent those with only a fleeting interest in a company's products from joining D) are useful for building a database of customers but are not very good as long-term loyalty builders E) are useless unless there are fees and membership conditions
Product variations can arise from ______.
A. internal variation B. supplier variation C. market variation D. customer variation
Friendship in the Maslow hierarchy of needs is an example of a ________ need.
A. self-actualization B. social C. personal D. physiological E. safety
Decisions to install new equipment, replace old equipment, and purchase or construct a new building are examples of
A) sales mix analysis. B) variable cost analysis. C) capital investment analysis. D) variable cost analysis.