Why might other systems within a company resist marketing initiatives?
What will be an ideal response?
Other business functions such as operations or finance may resist marketing initiatives due to different strategic visions for the company or the desire to exert greater control over the company's resources.
You might also like to view...
In terms of a company generating buzz about its product, research has indicated that to generate true word-of-mouth communications from actual customers they must be aware of the brand, which typically requires:
A) the use of alternative marketing programs B) advertising through traditional channels C) guerilla marketing efforts D) a high level of brand equity
As a human resource manager, Mitchell is examining all the procedures that have been adopted over the years and have become “the way we do things around here.” Many of these procedures were adopted to make the workplace more efficient, but Mitchell wants to check on whether that efficiency still exists. Mitchell is helping Acme Global become agile by ______.
A. creating a digital culture B. developing the ability to thrive on change C. exploring the value of “on-demand” workers D. reviewing legacy processes
Although it was not explicitly noted in the employee handbook, Jennie was told at the start of her internship that employees are expected to dress in business casual attire each day. This dress code is a ________ of the organization.
A. standard operating procedure B. contingency plan C. policy D. rule E. strategic goal
Marcus is writing a persuasive message asking his employees to complete an online company survey. Which of the following should he avoid when writing his message?
a. Keeping paragraphs short b. Using concrete nouns and active verbs c. Focusing the spotlight on benefits to the company d. Using an inductive outline