Which of the following statements about service standardization and employee empowerment is true?
A. For every service standardized, some degree of employee empowerment is always eliminated
B. There is no overlapping relationship between service standardization and employee empowerment
C. Any service standardization makes employee empowerment impossible
D. The use of service standardization is compatible with employee empowerment
E. Service standardization is not necessary when the organization empowers its employees
Answer: D
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The marketing concept was introduced ________.
A. after World War I B. in the 1950s C. after the Civil War D. in the 1980s E. during the Great Depression
An effective persuasive appeal includes a central selling point that is woven throughout the entire message
Indicate whether the statement is true or false
What questions should you ask yourself in order to determine an appropriate communication channel for a particular message?
Megan wants to start a company that makes handmade products. She has limited capital, and she does not want to spend it on maintaining a large inventory of raw materials. She plans to maintain only two weeks' worth of stock of finished goods as she does not want to end up with a large inventory of products that may not sell. Which of the following production systems would be most suitable for Megan's company?
A. The push system of inventory control B. The mass production system C. The just-in-time production system D. The continuous production system