Which of the following GLOBE cultural dimensions is related to the questionnaire item--“People are generally (should be generally) very tolerant of mistakes”?
A. power distance
B. uncertainty avoidance
C. humane orientation
D. institutional collectivism
C. humane orientation
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Which of the following types of advertising would most likely be used by an oil company that wished to improve its reputation after an oil spill?
A. direct competitive advertising B. institutional advertising C. indirect competitive advertising D. pioneering advertising E. cooperative advertising
Describe the elements of the communication mix
What will be an ideal response?
Which of the following types of retailers is most likely to benefit from the use of direct store delivery?
A. A mall specialty store B. A big-box electronics retailer C. A supermarket D. A big-box discount store E. A large department store
Knowledge of selling is gained only through the company's formal training program.
Answer the following statement true (T) or false (F)