Provide examples of the primary activities in a firm's value chain.
What will be an ideal response?
The primary activities of a firm add value directly as the firm transforms inputs into outputs-from raw materials through production phases to sales and marketing and finally customer service. Primary activities are: supply chain management, operations, distribution, marketing & sales, and after-sales service.
You might also like to view...
How do the stages of buyer readiness affect the composition of a product's marketing communications mix?
What will be an ideal response?
Suppose a researcher is interested in obtaining consumer perceptions of automobiles, the choice of the number and specific brands or stimuli to be included in the MDS analysis should be based on the statement of the marketing research problem and
theory only. The researcher should not bias the research by also using his judgment to determine what should be included in the analysis. Indicate whether the statement is true or false
Depositing all cash, checks, etc. in a bank and paying with checks is an internal control procedure over cash
Indicate whether the statement is true or false
If fixed costs are $600,000 and the unit contribution margin is $40, what is the break-even point if fixed costs are increased by $90,000?
A) 17,250 B) 15,000 C) 8,333 D) 9,667