A strong brand promise ______.
a. reduces customer uncertainty
b. encourages brand preference
c. guarantees customer loyalty
d. ensures quality service
c. guarantees customer loyalty
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What new trends are affecting consumer buyer behavior?
What will be an ideal response?
The American Marketing Association defines a ________ as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of
competitors." A) copyright B) trademark C) slogan D) brand E) logo
All of the following statements about the no-need objection are true EXCEPT that a:
A. no-need objection may also include a stalling objection. B. no-need objection may be overcome with autosuggestion. C. salesperson may trigger a no-need objection by giving a poor sales presentation. D. salesperson may be able to overcome the no-need objection by asking questions. E. no-need objection may also include a hidden objection.
Explain any three of the main principles of GATT 1947?
What will be an ideal response?