His campaign produced one of the most controversial political ads in history:

a) Dwight Eisenhower; b) John F. Kennedy; c) Lyndon Johnson; d) Richard Nixon; e) Jimmy Carter


c

Communication & Mass Media

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Integrated marketing communication refers to a. more carefully coordinated activities of a campaign

b. several different campaigns working together to motivate a region. c. none of the above. d. a single ad or news release aiming to sell a product or idea.

Communication & Mass Media

Consumers’ ability to “time shift” programs using DVRs and Internet video and other situations that lack simultaneity are examples of:

a. ? asynchronous communication b. ? digital communication c. ? synchronous communication d. ? streaming communication

Communication & Mass Media

Rochelle says, “Victor is so unreasonable about that schedule and letting people have time off.” The mediator says to Victor, “What influences the construction of a schedule? Could you walk me through that process?” The mediator has ______.

A. offered a content paraphrase B. reframed a personality attribution as a chance for situational clarification C. ignored Rochelle’s concerns D. deliberately evaded Rochelle’s point in order to side with Victor

Communication & Mass Media

The committee to select a new faculty member for the department has accomplished its task, the committee no longer has a need to exist. What phase of group socialization is this called?

A. assimilation phase B. exit phase C. antecedent phase D. encounter phase E. anticipatory phase

Communication & Mass Media