The measurement of how easy it would be to detect that the event was going to occur in time to take mitigating action is known as ________.
Fill in the blank(s) with the appropriate word(s).
detection difficulty
Detection difficulty is a measure of how easy it would be to detect that the event was going to occur in time to take mitigating action, that is, how much warning we would have.
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Which of the following is true of marketing through blogs?
A) Starting and maintaining blogs is expensive. B) Blogs are a form of traditional direct marketing. C) Blogs are typically used to provide automated responses to consumer conversations. D) Companies should not monitor blogs if they want to reach customers effectively. E) Blogs are an inexpensive yet personal way to connect with consumers.
The cosmetics giant L'Oreal offers several product lines at a variety of prices. It targets the luxury market with its brand Helena Rubinstein, while less expensive offerings such as Elseve are targeted to large department stores and discounters
Is this practice a differentiated targeting strategy or an undifferentiated targeting strategy? Explain your answer.
The ethical issues presented in the leadership ethics chapter ______.
A. provide a model of ethical leadership theory B. provide a guide to ethical issues in leadership situations C. constitute a leadership ethics theory D. are clear prescriptions for leading ethically
Which of the following statements is CORRECT?
A. If a security analyst saw that a firm's days' sales outstanding (DSO) was higher than the industry average and trending still higher, this would be interpreted as a sign of strength. B. A high average DSO indicates that none of the firm's customers are paying on time. In addition, it makes no sense to evaluate the firm's DSO with the firm's credit terms. C. There is no relationship between the days' sales outstanding (DSO) and the average collection period (ACP). These ratios measure entirely different things. D. A reduction in accounts receivable would have no effect on the current ratio, but it would lead to an increase in the quick ratio. E. If a firm increases its sales while holding its accounts receivable constant, then its days' sales outstanding will decline, other things held constant.