When considering a potential spouse, someone from an individualistic culture such as the United States would more likely ask which question?

A. "Will this marriage last?
B. "How does my heart feel?"
C. "What will others think?"
D. "What's in it for my family?"


Answer: B

Communication & Mass Media

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According to Martha Whitely, what ability should you develop in order to grow from a tactical PR practitioner into a sought-after strategic planner?

a. strategic thinking b. master planning c. financial analysis d. creative writing

Communication & Mass Media

All of the following describe a Letter to the Editor, EXCEPT:

a. It does not have to be signed. b. It must be brief and stick to the most important point. c. It is a good way to get an organization mentioned in newspapers ormagazines d. It can take issue with a journalist's viewpoint or correct a published articlein some way but can also be a letter of support.

Communication & Mass Media

A multinational food manufacturing company decided to use a football player to promote its new protein shake during the Super Bowl

In the advertisement, the celebrity informed the audience that the drink was highly energizing, and as a result, the sales of the product increased three-fold. Which factor contributed to the increase of the product's sales? a) Source credibility b) Audience analysis c) Appeal to self-interest d) Clarity of message

Communication & Mass Media

A lavaliere microphone clips onto the speaker's clothing

Indicate whether the statement is true or false

Communication & Mass Media