Economies of scope refer to cost savings that arise when the
A) size of financial transactions increase.
B) size of financial transactions decrease.
C) number of different activities undertaken increases.
D) number of different activities undertaken decreases.
C
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Which of the following is the best way to manage virtual teams?
A. Focus on what is accomplished, not hours or locations. B. When beginning with a virtual team, set the final deadline and reprimand any virtual team members who don't make the deadline. C. Because you don't have face-to-face contact, relay instructions via phone. D. Require each team member to keep their own personal record of the work that's been done as a team. E. Utilize employees on a global team around the clock.
Which of the following products would be most suitable for intensive distribution?
A) Heinz Ketchup B) Volkswagen Polo C) Apple iPhone D) Adidas Predator
Which of the following is the most precise, enabling marketers to focus on the most promising sales prospects?
A. Advertising B. Public relations C. Sales promotion D. Personal selling E. Publicity
When an offer is made, the offeree may make a counteroffer
Indicate whether the statement is true or false