A firm that makes products that are easy to produce and then tries to sell them has a production orientation.
Answer the following statement true (T) or false (F)
True
A production orientation means making whatever products are easy to produce and then trying to sell them, and thinking of customers as existing to buy the firm's output rather than of firms as existing to serve customers.
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Describe the promotion tools used by retailers
What will be an ideal response?
The typical collaborative male communication style engenders rapport while the typical adversarial female communication style demands respect
Indicate whether the statement is true or false
Nunnsky's Retail sent out newspaper inserts advertising wool suits for $50 . In fact, the store had only two, out-of-style suits for sale at this price. Their other wool suits started at $175 . This constitutes bad faith in its advertising, so consumers may have protection through state consumer protection statutes
a. True b. False Indicate whether the statement is true or false
Fruit of the Loom is launching a new advertising campaign. Within the first six months of the campaign, the media planners want the new advertisement's _____ to be 25% of the target market and the _____ to be four times.
A. reach; frequency B. goal; multiplier C. exposure; repetition D. range; rate E. impact; recurrence