In order to create an express warranty, it does not matter whether the seller uses the words warranty or guarantee or whether the seller intends to make a warranty.
Answer the following statement true (T) or false (F)
True
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All of the following are good examples of test units EXCEPT:
A) consumers. B) price levels. C) stores. D) geographic areas. E) B and D
Which type of departmentalization is most widely used in small organizations?
a. territory b. customer c. divisional d. functional
Cassandra will be writing a bad-news letter to a customer and wants to follow the four-part indirect plan. In what order should she organize her letter?
A) Bad news, reasons, buffer, closing B) Buffer, bad news, reasons, closing C) Buffer, reasons, bad news, closing D) Reasons, bad news, buffer, closing
Branding is good for some consumers because it
A. makes shopping easier. B. provides dependable guides to product quality. C. connects the product with the benefits the consumer expects. D. helps assure regular satisfaction. E. All these answers are correct.