A situational analysis is also known as
A. strategic control.
B. SWOT analysis.
C. trend analysis.
D. contingency planning.
E. forecasting.
B. SWOT analysis.
SWOT analysis, also known as a situational analysis, is a search for the strengths, weaknesses, opportunities, and threats affecting the organization.
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Fragmented markets have
A. few potential competitors. B. clear dominant competitors. C. no clear dominant competitors. D. many potential customers.
Custom software is completely finished, tested, and ready for implementation
Indicate whether the statement is true or false
The positioning process:
A) must be continually modified to match customer wants and needs B) is a fixed value-added process conducted by the salesperson C) involves isolation from the competition D) is performed by the customer in the buying cycle E) should be performed every five years
Which of the following is not one of the reasons a company might launch new competitive actions?
A. to find new sources of raw materials B. to obtain first mover advantages C. to improve market position D. to capitalize on growing demand