What is difference between controlled and uncontrolled media?

What will be an ideal response?


The difference lies in who has ultimate control over the final form, timing, and distribution of the
message. In controlled media, the source has that control. In uncontrolled media, that power rests
with someone else.

Communication & Mass Media

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Assessing whether or not your audience comprehends your message involves appraising_______

a. audience attention b. listeners' evaluations c. audience understanding d. the speaking environment

Communication & Mass Media

Most criticism of advertising:

a. are superficial b. are deep c. are unfair d. there are no criticisms of advertising

Communication & Mass Media

A person who practices _______listens and analyzes information he or shehears in order to judge its accuracy and relevance

Fill in the blanks with correct word

Communication & Mass Media

Empathy is the ability to feel with another person

Indicate whether the statement is true or false

Communication & Mass Media