For purposes of computing EVA, the minimum desired rate or return on an investment is known as
a. ROI.
b. cost of capital.
c. residual income.
d. profit margin.
B
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Which of the following statements best describes the phrase "global localization" in a nutshell?
A) A global product must be the same product everywhere without modifications in the marketing mix. B) A global marketer must push local markets to accept global products. C) A global marketer must adapt product marketing mix to the similarities and differences in the world market. D) A global product must be a different product everywhere across the world regions.
______ identifies HR deliverables and HR system alignment, compares HR alignment with strategy, and measures organizational gains created by HR practices.
A. Human resource management systems B. Return on investment C. Economic value added D. HR scorecard
A company's net sales are $775,420, its costs of goods sold are $413,890, and its net income is $117,220. Its gross margin ratio equals:
A. 31.5%. B. 28.3%. C. 40.5%. D. 46.6%. E. 53.4%.
Nautilus, Inc., which manufactures total strength training systems for home use, obtained a patent on its power rods. Nautilus has a(n) ____ for this product.
A. monopoly B. oligopoly C. natural monopoly D. limited monopoly E. illegal monopoly