A wired LAN with a special hub that allows connection to some wireless users, but still using the wired LAN protocol, is known as
a. cable extension
b. access point
c. ad hoc
d. none of the above
a
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In terms of the hierarchy of effects model, affective message strategies would be most closely tied to which stage(s)?
A) awareness and knowledge B) liking, preference, and conviction C) actual purchase D) awareness and liking
"Informing the target market about a price change for a signature cookie dough product through a national TV campaign within three months" is an example of a(n) ________ objective
A) reminder B) comparative C) informative D) advertising E) persuasive
The step in Lewin’s change model that includes reducing the forces maintaining the status quo is ______.
a. freezing b. unfreezing c. refreezing d. moving
Earned media can best be described as ________
A) winning third-party endorsement from objective journalists B) placing advertising in traditional media channels C) generating positive "spin" through social media channels D) creating Web pages owned by the organization