Huff's law of shopper attraction improved Reilly's law of retail gravitation by adding a consideration of _____
a. customer demographics
b. product assortment of the items carried at various shopping locations
c. customer lifestyles
d. a store's promotional effectiveness
b
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The marketing mix elements are called ________ because they are the responsibility of the marketing department in an organization.
A. uncontrollable forces B. profitability factors C. target market segments D. controllable factors E. stakeholder value generators
Psychographics divide the total market in a geographic area into segments based on activities, interests, values, opinions, personality characteristics and attitudes using statistical procedures
Indicate whether the statement is true or false
Explain the meaning of the terms "tangible" and "intangible" and discuss how these terms are used in describing assets.
What will be an ideal response?
Montey receives his monthly bank statement on December 30th. He looks at it quickly, then sets it aside. Three days later, he examines it again and discovers a forged check. What must he do to avoid responsibility for the check? Cite Code provisions