Briefly explain the difference between creating a sales receipt and creating an invoice.
What will be an ideal response?
Creating a sales receipt is used when a customer pays for their goods or services at the time goods or services are provided. This is typically called a cash sale. Creating an invoice is used when the customer will pay at a later date after the goods or services are provided and will be recorded in the Receive Payment window. This is typically called a credit sale.
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Which of the following companies is most likely to be a threat to increasing sales or share in the short term?
A) a firm with a high ability to develop new products B) a firm with limited financial resources C) a firm with slack capacity D) a firm with broad product line
All of the following are elements of the mutuality marketing principle EXCEPT ______.
A. make products safe and functional B. match the price with the product value C. provide all the information that consumers want D. don’t subvert the interests of buyers
In a study of sales and marketing executives, what percentage believed that their salespeople have lied on a sales call?
A. almost all B. more than half C. less than 20 percent D. about 35 percent E. nearly 75 percent
Firms typically repurchase office supplies (paper, ink cartridges, pens, etc.) through straight rebuys on their supplier's website. Should an office supplies sales rep stay in close touch with firms that typically rebuy? Why or why not?
A. Yes; history has shown that online reordering can't be trusted. B. No; this is a waste of time since straight rebuys are straightforward and easy to handle. C. Yes; the sales rep might learn about a new opportunity in the need recognition stage. D. No; the sales rep should be looking for new customers instead. E. Yes; straight rebuys require a lot of the sales rep's assistance.