An agency is automatically terminated upon the death of the agent
Indicate whether the statement is true or false
T
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Patents typically provide long-term protection for a firm since they do not expire.
Answer the following statement true (T) or false (F)
For customized services, such as construction services, customers lack the ability to negotiate a price
Indicate whether the statement is true or false a. True b. False
The four characteristics of services are that they are ________.
A. customized, standardized, formalized, and categorized B. tangible, quantifiable, reliable, and durable C. variable, dependable, repairable, and customized D. inseparable, perishable, intangible, and variable E. specialized, tangible, standardized, and perishable
As a promotion mix element, public relations refers to
A. advertising focused on promoting the company's image with its customers. B. nonpersonal promotional communication about a firm's goods and services. C. communication focused on promoting positive relations between a firm and its stakeholders. D. a set of nonpersonal communication tools designed to stimulate more frequent purchases of a product. E. the two-way flow of personal communication between the firm and its customers.