Retailer power in a distribution channel can be increased through _____
a. decentralized purchasing
b. the purchase of goods from multiple vendors
c. franchising
d. the development of large chains
d
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According to your text, the segmentation base that is often the most difficult to use is
A. geographic segmentation. B. demographic segmentation. C. behavioral segmentation. D. psychographic segmentation. E. lifestyle segmentation.
A security interest in money may be perfected by
A. filing a financing statement. B. creating a PMSI. C. possession only. D. redemption.
There are four major activity categories reported by state and local governments: governmental, government-wide, proprietary, and fiduciary.
Answer the following statement true (T) or false (F)
A service bundle includes the explicit service, the supporting facility, the facilitating goods, as well as the implicit services
a. True b. False Indicate whether the statement is true or false