A strategic group _________.
A) consists of those industry members that are growing at about the same rate and have similar product line breadth.
B) includes all rival firms having comparable profitability.
C) is a cluster of industry rivals that have similar competitive approaches and market positions.
D) consists of those firms whose market shares are about the same size.
E) is made up of those firms having comparable profit margins.
C) is a cluster of industry rivals that have similar competitive approaches and market positions.
A strategic group is a cluster of industry rivals that have similar competitive approaches and market positions.
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