The purpose of the promotional mix is to
A) inform, persuade, and remind consumers about products.
B) help manufacturers design product packaging.
C) provide pricing information to sales outlets.
D) permit marketers to establish channels of distribution.
E) allow advertisers to bypass product research and development.
A
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The new warranty policy was presented to Management for approval. (passive voice, present perfect)
What will be an ideal response?
Which of the following channel combinations is least likely?
a. nonverbal and written b. nonverbal and oral c. oral and written d. oral, nonverbal, and written
Which of the following would LEAST likely help a salesperson earn a repeat sale?
A) providing professional looking business cards B) ensuring timely delivery of a product C) acting as the customer's advocate D) ensuring the accuracy of invoices E) offering technical expertise
Boston Consulting Group's portfolio analysis classifies a company's products or product lines into a two-by-two matrix. What are the bases of classification and what are the products or product lines in each of the four quadrants called? What marketing strategies are usually considered for each of the four classifications?
What will be an ideal response?